Website Analytics Setup Checklist: Get the Foundations Right
A practical checklist for defining useful events, testing collection, documenting limitations, and launching a website analytics setup your team can maintain.
TRAFFIC INTELLIGENCE · CATEGORY
Implementation
Build a measurement setup you can explain and check.
Reliable interpretation begins with a deliberate implementation. This collection covers the work around collection: defining events, testing representative journeys, reviewing data handling, and investigating activity that may distort a report.
Begin with the setup checklist before installing or changing tags. Follow the privacy planning guide to decide what is necessary to collect and who should have access. Use the bot investigation guide when a pattern looks unusual, while keeping alternative explanations in view.
A useful implementation record does not need to be elaborate. Keep event definitions, test results, exclusions, and change dates together. That record gives future reports context and makes it easier for another person to maintain the system without guessing how the numbers were produced.
How to Identify Bot Traffic in Website Analytics
Investigate suspicious traffic with a reproducible checklist, rule out tracking defects, and document exclusions that your team can explain and review.
Privacy-Conscious Website Analytics: A Practical Planning Guide
A practical engineering plan for useful website measurement with less unnecessary data, clearer ownership, and visitor choices that are tested in practice.
Make your next decision a better one.
Start with the numbers. Find the context. Take one useful step.