Privacy

Privacy-conscious analytics begins before a tool is selected. The guide in this topic explores what information is necessary, how it moves through a system, who can use it, and how long it remains useful. The emphasis is practical planning rather than blanket product claims.

Use the questions as part of a documented review of your own implementation. Consider visitor expectations and the requirements relevant to the context. Review changes to tags and integrations, because a collection plan that was appropriate at launch can become outdated as a website and its supporting services evolve.