Website Traffic Sources Explained: From Search to Referrals
Learn what source, medium and channel mean, then use a practical review process to understand where useful website visits begin.
TRAFFIC INTELLIGENCE · TOPIC
Traffic Sources
Follow the context of a visit.
Source and campaign information can help explain how visitors arrive, but reporting scope and missing context matter. These articles cover the distinctions between channels, sources, and campaign labels so you can make comparisons with a consistent starting point.
Read the source guide before diagnosing a change in acquisition. Use the campaign guide when you control the links being distributed. In either case, include landing-page context and an outcome relevant to the visitor’s task. The source label becomes more useful when it is connected to what follows the arrival.
UTM Campaign Tracking: Build Links You Can Trust
Create a small, reliable UTM naming system and a publishing checklist that makes campaign reports easier to understand.
Make your next decision a better one.
Start with the numbers. Find the context. Take one useful step.